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by Dan Bimrose

"The Secret" - Good Marketing or Real Revelation?

 I was watching a news story on the new book "The Secret" which has seemingly taken the world by storm. A middle aged woman who was a little too chipper and I'm afraid a little deluded was describing how she started using the methods described in "The Secret" and she just started receiving money from all kinds of different sources.  "It really works!"  She stated.

When I first heard of this book and how it describes the benefits of positive thinking I was a little shocked.  Am I the only person who has heard of Norman Vincent Peale, Napoleon Hill, or Dale Carnegie I wondered.  Surely not.  The benefits of positive thinking are by now well documented and promoted by many a self-help guru and inspirational speaker.  To package it as a secret is a bit of marketing genius and quite a bit misleading at the same time.

The way the book presents itself and the media has portrayed it as some sort of magic or an all powerful voo doo.  If you imagine yourself driving a Mercedes all of a sudden a complete stranger will pull up and drop you off a Mercedes.  Imagine yourself receiving a check in the mail and you will have a long lost relative send you a check for a thousand dollars.

As I have discussed in order to make profound changes in your life you must envision yourself where you want to be and maintain a positive attitude.  However, if you have the right attitude without taking proper action then you have nothing.  You have become a dreamer and not a doer.  The real champions in this world possess both qualities.  They have big dreams and they work their ass off to get where they want to be.

Buy the book for it's entertainment value and to see what everyone is talking about but please do not think that all of your dreams will come true just by thinking about them.  I will give you this.  If you do maintain a positive attitude you can not help but lead a happier life.

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  coffeeandprozac.com comes to you from downtown Aurora, Indiana -- All Original Content Copyright Dan Bimrose 2006